He don't wait, he do not hide. It tells
you right away what you could do better, than what you do, in spite
of his and our imperfection, our being-defective. Today, the snake
would tell you to sin or to live in the family is just and right?
Because market has not so clearly told what is right and wrong:
not being accomplished, is the realm of
neurosis, in the contradiction between what you describe as good and
what seems mandatory. With Zizek we imagine a confessional in which a
good man, says, "Father, now I'm in love with my wife." In
response would, we think, at least 10 Hail Marys a day.
In fact, to us and to the Serpent, the
family like an Istitute has a little interest, if not in its
historically given mutation, particularly in the contemporary market.
In our Market, that now, from twenty years, told us clearly to be
the principle of all things, and that would have changed our bodies,
our ideas, our dreams, our flesh through deception and changing our
As said prophetically Subsonica in '99,
Aurora: "Dream a synthetic flesh / New attributes and a
microchip emotional / dreams of a scalpel friend who makes it /
Something out of the ordinary." Market whispers to you just what
you want to hear.
In 1988, a Carpenter's film comes out
in Cinema: They Live. In the film John Nada discovers that wearing
sunglasses special you can discover the secret message that aliens
who rule the world hiding behind everything. Every newspaper, every
billboard, hide a subliminal message that rule the lives of people
affected by strange zombie, also discovered with glasses, that
covertly control us. Behind the advertising "came to the
Caribbean" is the word "Marry and Reproduce." Consume,
buy, obey, married and riproduciti. 30 years ago this was the Big
Brother. But today? The market would say the same? A lasting love,
now, it is too authoritarian (Zizek).
Self-quotation : "The market and
the family are the two institutions that pierce us from birth, in
which we are immediately immersed and that influence us not only from
a cultural point of view , but it does impact in our" bare life
The fashion and education , for
example, are the superficial signs of the market and the family. How
we dress , how we act or speak in the table are the manifestation of
this influence .
But in zoe ( in what Agamben calls "
the simple fact of living common to all living beings ), the
non-conscious nor obvious , we have deeper scars " (
In other markets, the family was more
honest . No one thought of nothing but to build an interlocking
marriages that would lead , at the end , after many generations , to
enrich, or at least maintain , the starting capital . Scientific
operation and crystal clear , with some pre-marital sex in order to
reach the goal. Family and property in the Kingdom of Naples (Gerard
Delille - Einaudi) is the compendium of this strategy. The family has
stuttered from birth, but at least he had something to say.
Among the various Holy Family by
Titian, while the three are resting under a tree , Joseph hold the
stick on which rests inclined. The dear Panofsky argues that serves
to enliven the scene , in other cases monumental . And it is the
fragility of the Father, which moves everything . And ' certain that
this is his destiny ? And on the other hand how many Annunciations
happen every day ? Against all logic , against the evidence of the
lives of the girls, against a clear view of the fate of parents more
and more fragile at the invitation of the market , every night the
angel comes to bring the message of households passed . Married,
reproduce , be a good girl and go home early. Everything together is
the message of our past reactionary who does not accept the reality
of the market .
The pain of the contrast between the
family and the different possibilities offered by contemporary is
plastically represented by Lidl, the well-known supermarket chain .
One day the poor Lassalle wrote the Franz von Sickingen . Worse
still asked for a review of Marx and Engels. The two panned it ,
because the drama tells of the revolt of an individual, part of the
national movement of the German nobility that eventually dies because
of good will, and ignored the peasant movement . Forgetting the "real
to the ideal ," the general movement with respect to each
individual . In the words of Marx , he had to leave Schiller for
Shakespeare, he had to " shakespeareggiare more " (Marx ,
letter to Lassalle ) . And Lidl now shakespeareggia(x) . 10 years ago
the Lidl was, in any form, advertised for the little cost of its
stores . To be the least expensive. The appearance confirmed , and
reassure the buyer about being in a kitsch store : loud was the
appearance of rotten vegetables in boxes ( they were not even good) ,
the beautiful Baroque Austrian firstfruits , extraordinary offers for
totally useless objects . That time it was just us and immigrant
groups to look at the dreamy shower to 9.99. Then some Italian ,
individually , in secret , began to come. The crisis in the market
pushes there many families that can not afford the best shops , the
normal ones . Begin to come to us at Lidl, but they are ashamed . Do
you want my neighbors see me go to those places ? So we decorated it
. In Lidl near our house suddenly has created a flowerbed on parking
. It is enclosed in wood and everything has become more beautiful.
The masterpiece, however, is the line integral of the biological and
Lidl . Today, the advertising tells you that you can find fine food
in its stores , the shelves have changed. Reassured wife flock to
the side of fresh bread ( heated from the freezer ) and we are all
happier. From the Schiller's drama of homeless who takes cheap wine
at the party Shakespearean sad cassintegrate families that maintain
dignity. Lidl is the language that any references to the old can't
confirm (Benjamin) . Lidl is the essence of every family neurosis ,
between what was and what is , romantic unhappiness of those who do
not agree .
But this unhappiness becomes violent . The family today is such a place of oppression and violence. Most violence against women, as the bishops of the triveneto says: mothers and daughters, takes place in the fence. Peppa Pig is a children's cartoon . The most famous . They all have symbols of modernity : mobile phones, cars, etc. . But the family structure back to a reassuring past that most families no longer live . Nor do we see other families . Our horoscope for today on the Italian sportive Journal says: " you have two Zebedee meloniformi . And that has pig 's flavor. " Where is this representation ? Daddy Pig still reads the newspaper sports , like any good householder. Paolo Poli says he does not love feelings . He Enjoy , what a great gentleman , meetings Cossack , inside a doorway. For the origin of the ' Ndrangheta is referred to three Spanish knights , Bone, and Mastrosso Carcagnosso , that to avenge the honor of his sister kill a man. At the end of the detention they ripen the rules of honor and the code of silence that constitute "company" and will mark the future Italian mafia and criminal organizations are divided: Bone merge Cosa Nostra, Mastrosso the ' Ndrangheta in Calabria and the Camorra in Naples Carcagnosso . All three are based on families. Why Grandpa Pig does not deal with tax evasion ? And Daddy pig like beating her mother? George , brother of Peppa , masturbating ?
At the end of Woody Allen, who married
a daughter and the other accused of having raped her , says going to
bed in a film with a very young girl : " Unless police raids I
think will beat a couple of records. "
The enjoyment , pleasure , satisfaction
is now a duty not only sexual . The formal subsumption of labor to
capital is when the market uses archaic forms of labor to progress .
The real subsumption is when the change is made . Typically the first
is represented by textile artisans who gather in a shed to help the
trade of their work. The second is when they become workers of a
master. The juxtaposition family / desire today is the first stage.
We look forward and hope the second